Buying an air
purifier or anything online can be a risky proposition
if you don' t know a few things beforehand. This is a guide
to show you how to buy an air purifier online safely, securely,
and at the lowest possible price.
Rule #1. Unless you don't
mind paying top dollar, don't buy an air purifier from
a vendor who appears #1- #3 in the Google advertisement
section for popular keyword phrases. When you search
for a product with google, the top of the page and the
right side of the page will be populated with advertisements.
The top 3 spots for popular keywords, for instance "air
purifiers", cost the vendors $7-$20 PER CLICK! Who
do you think pays for those ads? You, the consumer in
the form of high prices. Certain vendors who heavily
advertise on TV (you know who) sell air purifiers for
$299-$499 that cost them $30-$40 to make in China. Their
high prices are caused by high advertising expenses.
To find the best price, use a search engine such as www.dogpile.com
which lists the top results from the major search engines.
Also search for "lowest price" and "guaranteed
lowest price" for the product in question and search
the first 4-5 pages before making a purchase.
Rule #2. When you buy
from the #1 website in the "organic searches" in
google, you may not be getting the best deal either.
The top listed sites get so much traffic that they
often don't have to offer the best price. Search
on the first few pages of Google, MSN, and Yahoo organic
listings to find the best deal. MSN is the most updated
search engine, regardless of the websites age. Google
rewards older sites with top listings and for the most
part doesn't list websites that are under 1 year old
for popular search phrases.
Rule #3. Check the return
policy and pay with a credit card or Google Checkout.
Are there restocking fees? Does the money back
guarantee period start on the day you receive the
unit or the day the unit is ordered? Don't purchase
with a check card because if you get ripped-off, it's
harder and takes much longer (several months) to recoup
your funds from the vendor. The safest way to purchase
is using Google
Checkout. (Offered on our Parent Site) Your
information is stored safely by Google and when you make
a purchase, the vendor does not see your Credit Card
information, phone number, or e-mail address.
Rule #4. Does the vendor
offer a "low price guarantee". If they
don't, you're not covered if you find the product cheaper
elsewhere. We offer a 90 day low price guarantee
on everything we sell.
Rule #5. Do not buy "hyped" air
purifiers. Hyped air purifiers are air purifiers that
are heavily advertised on the radio, TV, or print ad. They
are often ozone producing units that are very poor performers
when it comes to actual air cleaning ability. Also
avoid "table top" air purifiers that claim
to clean 400-500 sq. ft. unless they are AHAM and CADR
certified. A vendor can say whatever they want
when it comes to sq. ft coverage without the risk of
being called a fraud.
Rule #6. Before you
invest in any air purifier, first invest in a quality furnace
filter. Most HVAC systems process 2000+ CFM and
can change the air in your entire home 2 times per hour.
If you run your HVAC fan 24/7 (only cost $5 a month or
so in electricity to do so), you will effectively remove
more dust than even the highest rated air purifiers that
sell for over $1500. You'll also save a ton of
money? We sell a 95% efficient washable electrostatic furnace filter for $49 / Free S&H, MERV
11 filters for around $4.32 each in the standard
sizes and also sell a carbon-electrostatic carbon-electrostatic
furnace filter for odor and VOC removal for around
$10 each.
Rule #7. Ask a lot of questions
and call the vendor first before making your purchase.
If you can't get through to the vendor quickly with a
toll free call before you buy, don't buy because you
surely won't get through if there is a problem with your
order or product once it arrives. Many times online
vendors close shop and collect money for a time without
shipping anything before losing their merchant account. Never
buy anything online until you first pick up the phone
and confirm that the vendor is still in business and
has a warm body on the other side of the phone line.
Rule #8. Be weary of
reviews and testimonials. A popular "how to
sell online" publication tells vendors to "make
up" positive reviews for their products and "bash" or
write negative reviews for their competitors online,
and that's exactly what you get when you read online
reviews. Paid shills write positive product reviews for
manufacturers and bash their competition. It's been estimated
that only 10% or so of online reviews are honest reviews
from customers. Anyone can create a profile and leave
a negative or positive review for a product online, depending
on their motive. Only trust reviews posted on sites where
you actually have to be a customer in order to post a
review. Our air purifier message board is such a place.
We don't know any other forums that require you actually
purchase a product in order to leave a review. So buyer
beware when it comes to online reviews.
Rule #9. Examine the
websites privacy policy. Do they pay a security
company to monitor their website? Do they have a strict "no
spam" policy? Nobody likes getting spam.
Rule #10. Consider the cost
of operation over a 5 year period before buying
any air purifier. Small department store HEPA machines
can cost over $1000 to operate over 5 years and are made out of plastic which outgasses. (adds to the VOC problem)
Buying an air purifier online
can save you money on taxes and help you procure a much
better price and product vs. buying a table top HEPA
machine at a department store that will cost $1000 or
more to operate over 5 years!
check out the best air purifier whole house air purifiers swicki at eurekster.com
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